Creative Minds Gather At The ASCAP “I Create Music” Expo
Staying true to your own musical vision and finding the right team to work with you was the takeaway theme of the 2014 ASCAP “I Create Music” Expo, held this past weekend at the Loews Hollywood Hotel in Los Angeles. The four-day conference gives aspiring songwriters the opportunity to network with other songwriters, press the flesh with today’s hit makers, check out products from gear companies and attend informative panels on topics ranging from the do’s and don’t’s of signing a publishing deal to monetizing your songs online.
One of the perks of being a successful behind-the-scenes player is the anonymity it brings to the songwriters. Mozella, Savan Kotecha, James Fauntleroy and Martin Johnson are not household names or faces, but at ASCAP’s Expo they are revered more than Justin Timberlake, Miranda Lambert and the many artists who have recorded their songs. At the Expo you can strike up a conversation with the person next to you and the friendly response to the question “what do you do” is cheerfully answered with “ I wrote ‘Wind Beneath My Wings’” (yes, this happened to someone).
“Who is the audience for this music?” Bruno Mars explained was the constant question asked by the media prior to his breakthrough. And his answer was always the same: “The universe.”
He was explaining in a master-class to a packed ballroom at this weekend’s ASCAP Expo the theme that was woven through all the classes, workshops and discussions here this year: That an artist must maintain a specific vision for his work – not look to the industry or others to provide it – and never give up on the realization of that vision in the world. It’s a challenge, and one met by stars like Mars and thousands of unknown songwriters and singers here, to maintain one’s musical vision despite all odds.